The Beginning
As I’m nearing the end of another module and year of my degree studies, I find myself in the usual weird mood. On [...]
Consumer rebellion!
I think rebellion is a natural instinct, for some, it’s a thing that you grow out of as you leave the angst of [...]
Eternal boredom of the busy mind
You know, that child that cries with boredom, that brings it as an excuse mantra for every inexcusable naughty, mean and dumbass thing [...]
The Lena fashion library: Tales from Amsterdam
So, I’m not an innovative genius, The Eve Collective was not an inspirational lightning bolt from the deep dark abyss that is the [...]
Week 1: The Eve Collective
We went live. We freaked out about not having enough stock, and mad dashed more vintage and Eve Copper clothes to stock the [...]
The Eve Collective…..Ready, steady, GO!
Do you suffer from: Shopping anxiety, fashion overspending, impulse purchasing, size shame, wardrobe over population, fast trend guilt? The Eve Collective [...]
Get Stocked!
When I first discussed this experiment with my long suffering lecturers the idea was small, manageable even. Maybe an event at my house, [...]
Creating Eve
To say that I have been running about in a state of brain melting confused panic since last we spoke would be an [...]
Innovation through design: The Convert Collection
Concept:Modular Clothing What I do: Few rubbish sketches on scraps of paper, which I carry around in random pockets, car doors and handbags, [...]
The adjustable hoody
So I have been working really hard to get super good grades at University, mustering a disappointing, but deserved 2.1. My latest [...]